Modern technology has literally changed our planet. It has made a tremendous impact in virtually every sector of our economy as well as our lives. What a great time to be an entrepreneur. We have advantages like no other time before now. What we once thought was impossible and far-fetched is now reality. Information can travel around the globe in seconds making it possible to expand our markets like never before. The Columbia MO screen printing industry and custom embroidery industry is no exception to this rule. These days people would rather shop for something at their kitchen table and make their purchase from someone who is literally 500 miles away from them. They don’t want to get in their car and drive down the street. Everything is now virtual instead of the traditional brick-and-mortar store that we grew up shopping at.

A website can convey any impression that you wish with the right designer. We are a Columbia, MO embroidery company that has expanded our territory because of the advantages that the Internet has given us. The fact that we can ship our T-shirts anywhere in the country while still producing right here in town is a huge advantage.

I remember when I first got into this business and the home computer didn’t even exist. I realized that the key to any successful business all started with a superior marketing campaign that’s targeted specifically towards your potential clientele. My method of selling was to simply knock on as many doors as I possibly could and asked them if the next time they were in the market for some custom embroidery or T-shirts could I simply just have a chance to bid on them. Most of them would say sure, just leave us a business card and we’ll call you when we need some. Most of the time that call never came. My business card would end up in a stack of 50 or more just like it and they would forget that it was even in there. I learned to ask them the right questions and take excellent notes in order to create my own database of when to call them back. The lesson I learned was this: Unless they are currently in the market for whatever it is you’re selling, the odds are not in your favor that they will remember you 3 to 6 months down the line.

When you break down the anatomy of a sale, it has two parts and the most difficult part of that equation is trying to find someone who needs whatever you happen to be selling at that moment in time. For example, you could be the best car salesman in the world, but if they don’t need a car, then they’re not going to buy one from you today. The other part of the equation is simply convincing them that you are going to give them the best offer. That’s the easy part. The modern-day search engine changed everything. Instead of you having to spend all your time looking for that needle in a haystack trying to find someone who is in the market for T-shirts, you simply type in a relevant search term, such as Columbia, MO digital printing and they find you. Now all you have to do is convince them that you are giving them the best overall value for their money.