Trends are everything to teens. They do not want the basic cotton tee. They expect high fashion options for their custom screen printed or embroidery apparel. Most juniors want to have specific brands, a particular style, or what’s “hot”. In order to target and sell to juniors you have to have products that are up to date in fashion trends. Often the wholesale industry lags behind the retail industry by perhaps six months.

Even though the wholesale industry takes its cues from retailers, the more stylish or trendier pieces are getting more market share. Expect to see nautical styles with stripes and intricate details, such as lace trims. Neon is style trendy, but look for a more modern twist in the hues of neon. The neons will be more subtle. Bright, bold colors are still in fashion for the juniors and teens. Think of beachy, bright colors that are quite neon, but are still vibrant.

So how do we reach the juniors’ market? Stay in touch with the latest trends and fashion by just seeing what is being sold in stores that are geared towards juniors. Take note of what you see. The juniors market can be a good share of our market. Yes, we will still sell the standard cotton t-shirt, polo shirts, and sweat shirt, but we can expand. Make suggestions to your customers concerning the latest fashions for juniors. If they are selling to teens, they will want what the teens want.

How about giving us a call for all your custom silk screening,digital printing, and custom embroidery? We have the latest up to date equipment and can handle very large orders, to smaller orders. We will treat you and your order with the greatest of respect. If you are in the St. Louis, MO metropolitan area, pleases give us a call or shoot us an email.