I can remember back when I was a young boy thinking that I would like to grow up to be an inventor, the only problem was that all the good ideas have already been thought of and there was nothing new to invent. I remember going to work with my father who happened to own a small pharmaceutical business that was located in a building full of eye doctors. He used to rely on those same ophthalmologists to send their patients downstairs after they were finished in order to have their prescriptions filled. He also received a little bit of walking traffic and those two elements made up the overall lion share of his customer base. One day I noticed that he acquired an extra long phone cord which enabled him to actually walk around a 15 foot radius of his phone instead of having to stand in one place behind the counter. That made a huge impression on me at the time, as I was thinking that gave such a sense of freedom.
It’s amazing to me how far we progressed as modern technology has lent itself to advantages that impact every sector of almost every Columbia MO T shirt printing company out there. This has enabled me to be able to run a business almost anywhere as long as I have access to a cell phone signal and internet reception. I remember back in the day, which really wasn’t that long ago, where I used to go out and knock on 100 different businesses in order to try and find the decision maker. Once I eventually located him or her, I would ask them if the next time they were in the market for some custom T-shirt printing, if I could simply have a chance to give them a quote. Most of the time they would say sure, go ahead and leave a card but we don’t actually need any right this minute. So I would leave them a business card and more than not, it would get stacked with approximately 100 others. By the time they ended up eventually needing some more, they forgot it was even in there and I never received a call. It quickly dawned on me that the hardest part of trying to tap the market of Columbia Mo. digital T-shirt printing and custom embroidery was finding somebody who actually needed it right this minute. The easy part of the equation was simply convincing them why we would be the best candidate to provide that service.
Nowadays that has completely changed. We don’t have to go looking for new clientele because they simply open up a laptop from their kitchen table and do a relevant search such as custom embroidery or digital T shirt printing Columbia, Missouri and we show up. The phone book has become obsolete. All the rules have changed over the last 15 to 20 years as far as how to market oneself. Even production has changed.
We have access to the very finest equipment such as custom embroidery machines that can render up to 400 stitches a minute. No longer do we have to endure the time and protocol that conventional screen printing and silk screening require. It used to be that the amount of colors in an image as well as the quantity had a tremendous influence on pricing. Digital tee shirt printing has given us the ability to cater to small runs such as one to 12 pieces at a time, regardless of the amount of colors used or the intricacy of the design.