Let’s face it, even though all businesses are unique unto themselves, we all share a common denominator being that sales and marketing are the two most important components that make the difference between one company accomplishing great things and another one going nowhere. Sometimes it’s a very fine line as well as little things that make all the difference. You could be the best at whatever it is you do, but if people don’t even know that you exist, your telephone is not going to ring and you will soon be out of business.
When it comes to marketing a Columbia, MO T-shirt printing company, there are many different options and all of them are going to be a calculated risk. There are no guarantees when it comes to launching a successful marketing campaign. If there were, we would all be millionaires by now and there would be no reason to be posting this blog. I have seen Columbia, MO screen printing and custom embroidery companies go the route of radio and even television. This is called shotgun marketing. Millions of listeners and viewers hear the ad so it comes down to a game of numbers hoping that someone is going to need your services and give you a call.
Experience has taught us that people have very short attention spans and within 2 minutes of hearing that commercial they couldn’t tell you what they heard. In other words, the old cliché that, reads out of sight out of mind, would apply. I can remember when I first attempted to break into the Columbia, MO digital T-shirt printing industry I used to go door-to-door calling on businesses and simply asking them if the next time they were in the market for some custom embroidery, I could please just have a chance to give them a quote. Most of them would say yes, but they wouldn’t need anything right this minute. They instructed me to leave a business card and they would give me a call when they eventually would need some. Needless to say, I normally never heard back from them. My business card would end up in a stack of 100 or more other cards and unless it just happened to be on the very top, they forgot it was even in there.
I was also faced with the challenge of having to get past the secretary in order that I could talk to the decision-maker. I quickly learned that I would be wasting my time talking to her because she had no authority to make a decision no matter what she thought of the presentation. Today all the rules have changed because of the invention of the Internet. People get on their laptop and do a search for whatever it is they’re looking for without even having to leave their house. They would rather pull up an out of state website than drive 5 minutes down the street.